EV charging can be a valuable income stream for your business or multifamily building. With the right location, promotion, and pricing strategies, charging can generate thousands in additional revenue each year.
Here, we answer the most frequently asked questions about earning revenue and maximizing profitability from your EV charging operation.
How Does EV Charging Generate Revenue?
Installing EV charging stations opens multiple revenue streams for operations, including:
- Attracting more customers, clients, tenants, or guests to your business
- Lengthening the time people spend at your business to increase spending (known as increased ‘dwell time’)
- Charging fees to use the chargers
How Do I Charge Drivers for EV Charging?
When you own your charging stations, you can choose the pricing strategy that best suits your business and the charger’s users. Common models include:
- Energy consumed: Per kWh used
- Time: Per minute or per hour
- Flat fee: Per charging session, regardless of time or energy used
- Subscription: Recurring fee for unlimited charging or discounted charging rates
Can I Charge Multiple Rates for EV Charging?
Hypercharge’s Quantev™ Operations Suite is a cloud-based platform gives you direct control of your Hypercharge charging stations with customized management tools that let you organize users into groups with unique charging rates.
For example, employees or members of your loyalty program could pay less to charge than the general public. You can also adjust rates according to the charger speed and the time of day to reflect power demands and variable utility rates.
How Do I Collect and Track Revenue?
Quantev™ collects charging session information and payment records, along with usage statistics and other crucial data.
You can generate reports by station and period, and dig into demographic data for greater insights into charger users.
Can I Tie Charging to My Loyalty/Rewards Program?
Yes! With Eevion™ for Loyalty Programs, you can give point-based rewards and other perks for charging at your stations. A cloud-based middleware platform, its API-based architecture integrates Hypercharge’s charging network into your existing platforms, systems, or apps, and works in the background along with Quantev™ and Hypercharge’s Driver Mobile App.
How Can I Increase Revenue at my Charging Stations?
Promote your EV charging stations: Don’t keep your chargers a secret! Showcase your EV charging capabilities through social posts, newsletters, advertising, eye-catching signage, or a launch event. Hypercharge’s results-driven marketing team can help you plan an effective promotional campaign and amplify your message though our social channels, websites, and publicity contacts.
Incentivize charging: Reward drivers for choosing your chargers. For example, you could advertise discounted charging rates for first-time users or tie EV charging to a service that draws repeat customers or clients to your business.
Encourage turnover: Enabling ide fees that begin when charging is completed help ensure fully-charged vehicles make way for other customers. If you prefer another pricing model, you can add parking fees for remaining in a charging spot without actively charging.
Make EV charging a great experience: Hypercharge charging stations and the Hypercharge’s Driver Mobile App feature highly-intuitive interfaces that make charging a breeze. Do you have your own app? Eevion™ can fully integrate with third-party software for a friction-free charging experience
How Can I Bring Down Costs to Increase Profitability?
Flexible ownership options: Spread costs over time by leasing charging equipment from Hypercharge while retaining full control of your charging operation and its revenue.
Dynamic charging fees: Use analytic tools within Quantev™ to examine energy consumption by time of day and charger, adjusting charging fees to reflect utility rates and encourage off-peak charging.
Battery-integrated chargers: While battery-integrated chargers may cost more than other models, they offer big savings on installation costs when they’re powered by existing electrical infrastructure. Top up the battery during off-peak hours to further lower costs through your electrical bill.
Mobile chargers: The Autel MaxiCharger DC Compact brings new meaning to charging on the go. With sufficient electrical infrastructure, the charger can move around a charging site, reducing the number required.
Incentives: Hypercharge can help you identify rebates, tax credits, and other incentives in your area that may significantly lower the upfront costs of purchasing equipment and/or installation.
Hypercharge Pro Tip: Think a battery-integrated charger means compromising on speed? The XCharge GridLink has an output of up to 300kW and dual connectors for simultaneous DC fast charging.
How Much Does It Cost to Install EV Charging Stations?
Several factors determine the cost of adding EV chargers to your property, including the equipment ownership model, the number and type of EV charging stations you chose, and whether the site requires electrical upgrades.
Don’t know where to start? An EV Ready Plan is your shortcut to a cost-effective and pain-free installation process.
Hypercharge experts examine your existing electrical capacity, current energy consumption, and site features to create a customized plan that’s tailored to your current and future needs.
All you need to do is fill out a quick form to receive a free, no-obligation proposal.
Talk to Hypercharge
Hypercharge delivers advanced EV charging solutions to help you maximize revenue from your charging operation.
Schedule a free EV charging consultation with one of our experts to get started on your EV charging journey today.