Effective Date: January 1, 2022
What are cookies and similar technologies?
A cookie is a small data file, often including a unique identifier, which is sent to your computer, mobile phone or tablet device (referred to in this policy as a “device”) by the webserver so the website can remember some information about your browsing activity on the website. The cookie will collect information relating to your use of our Services, information about your device, e.g. the device’s IP address and browser type, broad location and, if you arrived at our site via a link from third party site, the URL of the linking page. If you have registered for any Services or you are a subscriber, it may also collect your name and email address, which may be transferred to data processors for registered user or subscriber verification purposes.
Similar technologies known as “local storage” may also be used in our Services as an alternative to cookies. This is technology which is similar to cookies and performs very similar functions, such as caching data to enable us to improve our Services, allowing you to register for our Services, tracking activity to enable us and our advertisers to advertise to you in accordance with this policy and counting the number of people who view adverts on our Services. Where we refer to “cookies” in this policy, we mean cookies or similar technologies.
Cookies record information about your online preferences and help us to tailor our Services to your interests. Information provided by cookies can help us to analyse your use of our Services and help us to provide you with a better user experience.
In addition to cookies, our Services may also use web beacons, clear GIFs, page tags and web bugs. These are all types of technology implemented by websites or third party ad servers to allow them to analyse your website use and help improve your experience of the Services.
What are the different types of cookies?
- Session cookies are only stored for the duration of your visit to a website and are deleted from your device when you close your browser;
- Persistent cookies are saved on your device for a fixed period of time after the browser has closed and are used where we (or a third party) need to identify you for a later browsing session. The fixed period of time is typically 30-90 days for targeting or behavioural advertising cookies and may be up to 26 months for analytical performance and measurement cookies;
- First party cookies are set by the website you are visiting; and
- Third party cookies are cookies used within our Services which are set by other organisations. These include cookies from external analytics services which help us to understand the use of our sites, or by advertisers so that they can track the effectiveness of their advertisements.
What are cookies used for?
1. Functional Cookies
Functional cookies are essential to the running of our Services. They are used to remember your preferences on our websites and to provide enhanced, more personal features. The information collected by these cookies is usually anonymised, so we cannot identify you personally. Functional cookies do not track your internet usage or gather information which could be used for selling advertising, but they do help with serving advertising. These cookies are usually session cookies which will expire when you close your browsing session.
2. Essential or ‘Strictly Necessary’ Cookies
These cookies are essential for the running of our Services. Without these cookies, parts of our websites would not function. These cookies do not track where you have been on the internet and do not remember preferences beyond your current visit and do not gather information about you that could be used for marketing purposes. These cookies are usually session cookies which will expire when you close your browsing session.
3. Analytical Performance and Measurement Cookies
Analytical performance cookies are used to monitor the performance of our Services, for example, to determine the number of page views and the number of unique users a website has. Web analytics services may be designed and operated by third parties. The information provided by these cookies allows us to analyse patterns of user behaviour and we use that information to enhance user experience or identify areas of the website which may require maintenance. The information is anonymous (i.e. it cannot be used to identify you and does not contain personal information such as your name and email address) and it is only used for statistical purposes
1. Essential and Functional Cookies
We use these cookies to enable certain online functionality including:
- access your information so we can provide you with customised content and experiences, or remember the last page you visited on the Services;
- identify returning users, registrants and subscribers and allow them to be presented with a personalised version of the site;
- eliminating the need for returning users to re-enter their login details;
- maintain your settings and authenticate your identity while you are logged in to the Services; and
- to support security measures and to assist in identifying possible fraudulent or abusive activities.
If you object to the use of essential and functional cookies please scroll down to: How can users manage or opt out of cookies?
2. Analytical Performance and Measurement Cookies
We use these cookies to measure users’ behaviour to better develop our Services. By using analytics services provided by third parties such as Google Analytic, we can analyse and measure which pages are viewed and how long for and which links are followed, and we can use this information to provide more content which is of interest. We also use this analysis to report on our performance and to sell advertising.
If you object to the use of analytical performance and measurement cookies please see here: How can users manage or opt out of cookies?
3. Other Third Party Cookies
You may notice on some pages of our websites that cookies have been set that are not related to Hypercharge. When you visit a page with content embedded from, for example, YouTube or Facebook, these third party service providers may set their own cookies on your device. Hypercharge does not control the use of these third party cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. Please check the third party websites for more information about these cookies.
We also include web beacons in our emails to track the success of our marketing campaigns. This means that if you open an email from us we can see which of the pages of our Website you have visited. Our web beacons do not store additional information on your device but, by communicating with our cookies on your device, they can tell us when you have opened our email.
If you object to the use of web beacons please scroll down to: How can users manage or opt out of cookies?
How can users manage or opt out of cookies?
Some people find the idea of a website storing information on their device a little intrusive, in particular when the information is stored and used by a third party. For example, you may object to being served advertising which is targeted to your interests based on your browsing history. If you would prefer to opt out of cookies, it is possible to control cookies by following the steps below, however you should be aware that you might lose some features and functionality of the website, apps or Services if you do so.
Cookies, including those which have already been set, can be deleted from your hard drive. You can also change the preferences/settings in your web browser to control cookies. Some internet browsers have a ‘Do Not Track or ‘DNT’ setting; this sends a signal to websites asking them not to track your browsing. The following links may be helpful:
In some cases, you can choose to accept cookies from the primary site, but block them from third parties. In others, you can block cookies from specific advertisers, or clear out all cookies. Deleting or blocking cookies may reduce functionality of the site. To learn more about how to reject cookies, visit http://www.allaboutcookies.org/ or go to the help menu within your internet browser. If you experience any problems having deleted cookies, you should contact the supplier of your web browser.
For more information about third party cookies generated by advertisers please visit www.youronlinechoices.com .
Please be aware that these are third party websites and Hypercharge does not accept any liability for the instructions given on these sites.
Opting out of Analytical Performance Cookies:
If you would like to opt out of Analytics cookies, please do so by clicking on the relevant links in this Third Party Cookies table:
Hypercharge Cookies List:
This cookie is installed by Google Analytics.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Set by Google to distinguish users.
This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.
You can normally render web beacons and other tracking technologies ineffective by switching off cookies in your browser. There are also browser add-ons and extensions that specifically block web beacons. If you object to web beacons in emails, we recommend that you follow the instructions for deleting existing cookies and disabling future cookies above. We will still know how many of our emails are opened and we will automatically receive your IP address, a unique identifier of your device or other access device; but we will not identify you as an individual.
Further information and contact details:
Please contact Hypercharge if you would like more information on the cookies that we use and their purposes:
For more information about cookies please visit http://www.allaboutcookies.org/
General information about data protection may be found at:
Information Commissioner’s website: https://ico.org.uk/
Direct Marketing Association: https://dma.org.uk/